View2 no. 08
 | ||||
 |
|
|
|
|
 |  |  |  |  |
Trend journal with focus on casual sports and jeans wear, with forecasts for the respectively upcoming seasons, street and retail reports, merchandising, analyses on consumer behaviour and its influence on the textile and fashion market Highlights: A specialized trade journal full of extensive, complex and widely faceted analyses and trend concepts for the growing sportswear and Young Fashion markets As manifold the market, as divers the way of illustrating the trend information: from classic mood board to crazy fashion graphics Realized and designed by an open team of internationally successful publishers, designers and product specialists Comprehensive section on street wear with photo reports from the "young" fashion cities of the world Inspiration and reference for seasonal concepts and early collection developments, 2 - 3 seasons ahead Notes and information on actual and trendy web sites for street and Young Fashion, club scene, shopping, travel and many other fields.
CONTENTS V2 ISSUE 8
SUMMER 2010
WINTER OLYMPICS
As the Winter Olympics in Vancouver, Canada, gets underway within a matter of days of our publication date, we take this chance to introduce you to some of the licensed Olympic clothing available to consumers for the games, as well as a selection of new developments from the brands responsible for dressing the competition athletes.
EXPRESS
The words "frivolous" and "superfluous" get banished (for the time being at least). It's all in the detail and every detail counts. A need for comfort and function is as important as creating new from the understandable with nothing too wacky as to render it incomprehensible.
WINTER 10/11
MEN'S DESIGNERS
The Milan catwalk shows highlighted an intelligent approach to moving things forward with comfort and function at the fore. A fresh autumnal colour palette looks set to warm us up as the weather cools down. Diverse textural layering makes it a tactile season and a new experimentation in fabric and proportion mean even our tried and tested favourites can be given a new lease of life.
DENIM MOST WANTED
At the last denim by PV rips, tears and mass surface manipulation and destruction continued to reign supreme. But there was also a shift in the balance back towards cleaner and darker bases, a refreshing move on from the increasingly overworked vintage looks of the moment. These new cleaner qualities look set to ensure denim retains its status as a staple base for even the most smartened-up ensemble.
SUMMER 2011
COLOUR DIRECTION
At a time when companies struggle to justify budget for new developments, it seems like a good idea to raid the archives and see how our predecessors used to do it. Our colour palettes are not old fashioned, but the ideas behind them are as well thought out as a beautiful hand made object. We should be making the classics of the future; something that our grandchildren will want to take inspiration from, many years from now.
FABRIC DIRECTION
Denim seems to pervade everything. The word has come to determine a look or feeling rather than an actual fabric. This season the technical innovation that has gone into both denim and casual together with the ubiquitous uptake of indigo as a colour seems to have eroded all the boundaries that used to differentiate these two groups.
TRIM DIRECTION
A strong feeling of a radical and militant approach to life, a season with a myriad of styling allusions and a new game of mimicry and contrasts in colour and accessories ensure that our direction not only brings freshness, but also offers a wide diversity in options for the season ahead.
WOMEN'S TREND DIRECTION
It's all about intriguing blends and unusual ways of combining traditional products. Hybrid fashion in high-tech materials lead us towards a new era of intelligence, where cleverly thought out garments are not as obvious in influence as they've maybe been before. The key, this season, is to step out of the dark and flow into the light!
WOMEN'S KEY ITEMS
This is a season of opposing influences that gel together to deliver a harmonious outlook. Form fitting silhouettes are created by clever wrapping and draping over-sized shapes. Transparency appears everywhere, but does not reveal. Lace effects are created with lasers. Even the most casual items are smartened up creating a fresh new luxurious approach to slouch.
WOMEN'S GRAPHIC DIRECTION
What brings our three seasonal stories together is the need to search far for inspiration (whether in distance or time) and to experiment with print placement, proportion and technique. It's about recreating a new and fresh identity for even the most obvious of starting points. Mix media, old and new techniques and experiment.
MEN'S TREND DIRECTION
Make a statement. Be controversial. Push forward frontiers. This is a season for style experimentation, evolution and mixing the unexpected. Strong colour contrasts and an inventive use of shape and surface decoration capture the excitement and innovative spirit of multiculturalism.
MEN'S KEY ITEMS
Men's silhouettes again look to the past for inspiration in a number of ways, but are moved on by a total rethink of details and fabric selection. Fits continue to veer dramatically from the skinny to the oversized, allowing for interesting proportional styling and across the board sleeveless items feature in a big way. Anything formal in origin is given a relaxed twist and the most casual sportswear becomes more refined.
MEN'S GRAPHIC DIRECTION
There is nothing subtle or quiet in our directions. Stark colour useage, bold motifs and cultural clashing imagery set the tone. But, this is not about being gaudy or making big political statements, because what defines all of the directions is a tongue in cheek sense of humour and playfulness in the way the imagery is fused together.
KID'S TREND DIRECTION
For boyswear, we transform Miami architectural inspiration into a performance thinking sportswear story and create an all action style clash fusing western casualwear and WW1 military styling with Bedouin dress. For girls, we mix the golden horizons of ancient Egypt with 1960s silhouettes and mash-up a traditional western denim story.
FOOTWEAR TREND DIRECTION
They say that opposites attract, yet for a relationship between opposites to last beyond the initial chemistry, both partners will have to find some common ground. We show that when it comes to footwear, matching extremes already leads to creative ideas, as long as you focus on what unites them, rather than divides them.
WINTER 11/12 (Page 198/199)
CASUALWEAR FORECAST
Young Parisian designer, Juliette Hoffmann, creates exclusive knit garments. From tightly woven jersey to sculptural knitting, her collection offers casual pieces that espouse the body's shape, enveloping it like supple and sensual armour. For Winter 11/12, we focus on these delicate, comforting materials in wool and cotton.
SPORTSWEAR FORECAST
With the feminisation of fashion still an ongoing theme, it's clear that sportswear needs to work at its seduction technique to keep every gender interested. Textural opposites bind together and micro harmonises with oversized. Cool, crisply folded whites play against craft paper browns and khakis. Silhouettes combine second skin contouring with more voluminous forms.
DESIGN DETAILS
Take inspiration from our new set of design ideas, broken down into casual, denim and sports segments. But, as we all know, there is a fine line between the three nowadays, so feel free to mix and match your way forward, in your quest to stand apart from the rest.
INSPIRATION
The style and function of documentaries has changed tremendously over the past years into a popular alternative source for world news and opinions and, more importantly, into a platform for activism. It is this activism that we found most appealing, since it can be sadly lacking in fashion and design. So we went through our files of the 2009 design trade shows, to find activism in design, relating these products to three 'must see' documentaries.
CONTENTS V2 ISSUE 8
SUMMER 2010
WINTER OLYMPICS
As the Winter Olympics in Vancouver, Canada, gets underway within a matter of days of our publication date, we take this chance to introduce you to some of the licensed Olympic clothing available to consumers for the games, as well as a selection of new developments from the brands responsible for dressing the competition athletes.
EXPRESS
The words "frivolous" and "superfluous" get banished (for the time being at least). It's all in the detail and every detail counts. A need for comfort and function is as important as creating new from the understandable with nothing too wacky as to render it incomprehensible.
WINTER 10/11
MEN'S DESIGNERS
The Milan catwalk shows highlighted an intelligent approach to moving things forward with comfort and function at the fore. A fresh autumnal colour palette looks set to warm us up as the weather cools down. Diverse textural layering makes it a tactile season and a new experimentation in fabric and proportion mean even our tried and tested favourites can be given a new lease of life.
DENIM MOST WANTED
At the last denim by PV rips, tears and mass surface manipulation and destruction continued to reign supreme. But there was also a shift in the balance back towards cleaner and darker bases, a refreshing move on from the increasingly overworked vintage looks of the moment. These new cleaner qualities look set to ensure denim retains its status as a staple base for even the most smartened-up ensemble.
SUMMER 2011
COLOUR DIRECTION
At a time when companies struggle to justify budget for new developments, it seems like a good idea to raid the archives and see how our predecessors used to do it. Our colour palettes are not old fashioned, but the ideas behind them are as well thought out as a beautiful hand made object. We should be making the classics of the future; something that our grandchildren will want to take inspiration from, many years from now.
FABRIC DIRECTION
Denim seems to pervade everything. The word has come to determine a look or feeling rather than an actual fabric. This season the technical innovation that has gone into both denim and casual together with the ubiquitous uptake of indigo as a colour seems to have eroded all the boundaries that used to differentiate these two groups.
TRIM DIRECTION
A strong feeling of a radical and militant approach to life, a season with a myriad of styling allusions and a new game of mimicry and contrasts in colour and accessories ensure that our direction not only brings freshness, but also offers a wide diversity in options for the season ahead.
WOMEN'S TREND DIRECTION
It's all about intriguing blends and unusual ways of combining traditional products. Hybrid fashion in high-tech materials lead us towards a new era of intelligence, where cleverly thought out garments are not as obvious in influence as they've maybe been before. The key, this season, is to step out of the dark and flow into the light!
WOMEN'S KEY ITEMS
This is a season of opposing influences that gel together to deliver a harmonious outlook. Form fitting silhouettes are created by clever wrapping and draping over-sized shapes. Transparency appears everywhere, but does not reveal. Lace effects are created with lasers. Even the most casual items are smartened up creating a fresh new luxurious approach to slouch.
WOMEN'S GRAPHIC DIRECTION
What brings our three seasonal stories together is the need to search far for inspiration (whether in distance or time) and to experiment with print placement, proportion and technique. It's about recreating a new and fresh identity for even the most obvious of starting points. Mix media, old and new techniques and experiment.
MEN'S TREND DIRECTION
Make a statement. Be controversial. Push forward frontiers. This is a season for style experimentation, evolution and mixing the unexpected. Strong colour contrasts and an inventive use of shape and surface decoration capture the excitement and innovative spirit of multiculturalism.
MEN'S KEY ITEMS
Men's silhouettes again look to the past for inspiration in a number of ways, but are moved on by a total rethink of details and fabric selection. Fits continue to veer dramatically from the skinny to the oversized, allowing for interesting proportional styling and across the board sleeveless items feature in a big way. Anything formal in origin is given a relaxed twist and the most casual sportswear becomes more refined.
MEN'S GRAPHIC DIRECTION
There is nothing subtle or quiet in our directions. Stark colour useage, bold motifs and cultural clashing imagery set the tone. But, this is not about being gaudy or making big political statements, because what defines all of the directions is a tongue in cheek sense of humour and playfulness in the way the imagery is fused together.
KID'S TREND DIRECTION
For boyswear, we transform Miami architectural inspiration into a performance thinking sportswear story and create an all action style clash fusing western casualwear and WW1 military styling with Bedouin dress. For girls, we mix the golden horizons of ancient Egypt with 1960s silhouettes and mash-up a traditional western denim story.
FOOTWEAR TREND DIRECTION
They say that opposites attract, yet for a relationship between opposites to last beyond the initial chemistry, both partners will have to find some common ground. We show that when it comes to footwear, matching extremes already leads to creative ideas, as long as you focus on what unites them, rather than divides them.
WINTER 11/12 (Page 198/199)
CASUALWEAR FORECAST
Young Parisian designer, Juliette Hoffmann, creates exclusive knit garments. From tightly woven jersey to sculptural knitting, her collection offers casual pieces that espouse the body's shape, enveloping it like supple and sensual armour. For Winter 11/12, we focus on these delicate, comforting materials in wool and cotton.
SPORTSWEAR FORECAST
With the feminisation of fashion still an ongoing theme, it's clear that sportswear needs to work at its seduction technique to keep every gender interested. Textural opposites bind together and micro harmonises with oversized. Cool, crisply folded whites play against craft paper browns and khakis. Silhouettes combine second skin contouring with more voluminous forms.
DESIGN DETAILS
Take inspiration from our new set of design ideas, broken down into casual, denim and sports segments. But, as we all know, there is a fine line between the three nowadays, so feel free to mix and match your way forward, in your quest to stand apart from the rest.
INSPIRATION
The style and function of documentaries has changed tremendously over the past years into a popular alternative source for world news and opinions and, more importantly, into a platform for activism. It is this activism that we found most appealing, since it can be sadly lacking in fashion and design. So we went through our files of the 2009 design trade shows, to find activism in design, relating these products to three 'must see' documentaries.
