Viewpoint No. 26

Reports and features on medium- and long-term developments of target groups,
future markets, product, design and sales strategies.

Deep going analysis of consumer behaviour, socio-economic developments,
cultural trends and lifestyle together with imaginative conclusions and proposals
for new product and marketing strategies.

An information complex and rich of orientations, for decision-makers in the fields
of textile, fashion, architecture, interior and industrial design as well as for the
primary industries, cosmetics, services, media and marketing.

Highlights:

Very informative and inspiring marketing tool
Well-researched, anticipatory, complex and attractively arranged features by internationally leading authors and market specialists
Future-oriented focal theme in every issue
Attractive and trendsetting layout and graphic design
Intersectoral perspectives on problems and solutions
Statistical verified facts about market developments and consumer behaviour
Bridging of tendencies in society, market and long-term design trends
References and sources