Scout KIDS Color & Concept S/S 2020

We are thrilled to announce the release of our brand new KIDS ss2020 report! With over 90 pages, we’ve adapted our big picture concepts from the adult and casualwear markets, and modified these for the junior market, analysing what kids from 5–11 ages will want to wear next summer. Aimed at the junior kids market, we are evolving our expertise in the casual wear and junior markets now into kids research and products.

Packed full of exciting concepts, colours palettes, prints and graphics, styling and products, plus lifestyle related activities as to what kids are up to and into. This will be the definitive style guide for any brands working in the kids wear market.

Our five Children's concepts take us on an exciting journey as we explore different themes, ranging from Adventure Kids, Active Kids, to Zen Kids. Inspiring moodboards introduce the story, while Colour Usage pages were re-designed with fantastic new images and colour combos to boost your creativity.

As with all our other publications, there’s also a focus on lifestyle, wellbeing, and what are kids into and inspired by. It summarises who the concepts are aimed to, as we present ideas suiting all kids’ tastes and lifestyles across double-page spreads.

Styling pages are packed with products ideas for denim, street wear, product details, and focused on what is new in each trend and category. Prints + Graphics pages show how the concepts are translated into giving new visual ideas for prints and pattern designs.