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Comprendre les TENDANCES - Dominique Cuvillier


Today, the trends are very “trendy”. Everyone speaks about it… and unconsciously without understanding neither the feeling nor the birth of trends! Why a trend is in the world one day and it is not to it more the following day? Who decides trends which emergent on the scum of our consumption? Are we handled by the “trend watchers” and other “gurus” in the air of time?

Strongly mediatized, often described, seldom decoded, the tendencies are a formidable mirror of our time, the reflection of our ways of life , our ways of being, of thinking.


This book explains of it the history and the mechanisms with those which do them and demolish them.

Book only available in French


Price 1 issue = € 40.00







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