Pantone® View Colour Planner # 57 - A/W 27/28

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Pantone View Colour - MODERN MAGIC

An internationally established color forecast with reliable, market-ready trend themes and keywords for the season.

Inspiration for lifestyle industries such as: Women's Wear, Men's Wear, Activewear, Cosmetics, Interior, Industry, and Graphics.

When we think about magic, we always think of the ancient and the fantastic —the archaic rites of Babylon and Egypt, the alchemy and witchcraft of the 16th century or the novels of Tolkien and Pullman—but for Autumn Winter 27/28 we want to explore the idea of ‘modern magic’, something that exists in our everyday lives; the thread that runs through the unseen, the quiet pulse between what is known and what is imagined. Magic is not archaic; it is cyclical and eternal. As Arthur C Clarke once said, “Any sufficiently advanced technology is indistinguishable from magic.” 

Our lighter than expected autumn winter colour palette offers a refreshing, ‘magical’ twist on seasonal design, capturing a sense of balance and lightness that modern consumers crave amid fast-paced lifestyles and overstimulation.

CONTENTS:

  • ELEMENTAL

  • LEVITATE

  • ELIXIR

  • NOCTURNE

  • EQUINOX

  • RITUAL

  • MANIFEST

  • ABRACADABRA

Pantone View Colour Planner is one of the most popular color guides on the market. The color book is commercial, inspiring, spot-on, and a fantastic tool for the autumn/winter season.

Trend material is currently used by major companies such as Electrolux, Mercedes, Hugo Boss, Mexx, Puma, H&M, and Sony Ericsson.

Pantone View Colour Planner - Desire is published by David Shah, the man behind the View publications, and has gained significant popularity due to its commercial and inspiring color combinations.