Pinpoint Mens Colour/Trend S/S 2012
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PINPOINT is the name of a limited edition of colour and trend forecasts, which are published bi-annually and present visual theme inspiration two years in advance.
The box contains creative research, analysis, colour palettes and unique visual stories - presented on 16 Leporello folded generous mood boards with original textile colour swatches, completed by a verbal introduction into the season and the complete colour overview with Pantone references to speed up the design process.
The fashion trend concepts are divided into user-friendly seasonal stages that reflect industry timings. This provides a clear indication of how to structure colour groups to give that essential update and "reason to buy". Each section has four focused colour stories that can be viewed as a collection and/or visual merchandising groups. This creates new opportunities for regular and targetgroup-related updates.
23,5 x 33 cm, cloth-bound box with 16 Leporellos and 2 double-page overviews, text in English
Issue frequency: 2 issues per year
Months of publication: 02/09
The box contains creative research, analysis, colour palettes and unique visual stories - presented on 16 Leporello folded generous mood boards with original textile colour swatches, completed by a verbal introduction into the season and the complete colour overview with Pantone references to speed up the design process.
The fashion trend concepts are divided into user-friendly seasonal stages that reflect industry timings. This provides a clear indication of how to structure colour groups to give that essential update and "reason to buy". Each section has four focused colour stories that can be viewed as a collection and/or visual merchandising groups. This creates new opportunities for regular and targetgroup-related updates.
23,5 x 33 cm, cloth-bound box with 16 Leporellos and 2 double-page overviews, text in English
Issue frequency: 2 issues per year
Months of publication: 02/09