Trend Union 2020 - 2025 | FUTURE OF LUXURY | Lidewij Edelkoort

On the occasion of the publishing of a radical trend report for 2020 to 2025 concerning the FUTURE OF LUXURY


At a time when the financial and environment crises present the greatest challenges, the luxury industry is in flux, seeking a new way forward through innovation and disruption. This longterm forecast focuses on redefining the luxury business through new areas of interest: fashion and accessories, time and leisure, food and beauty, interiors and architecture, collecting and culture.

The green wave influencing society will have far-reaching effects on conscious consumers who want to change their lives. Since they opt to make better choices and live with a clean conscience, the future of luxury strategy, marketing and products will be radically different to all notions from the past. Being together, sharing resources and slowing down are just some of the key values when understating this creative new landscape.