Pantone View Colour Planner SS 28

Pantone View Colour Planner Human SS 28

An internationally established color forecast with reliable and market-ready trend themes, including keywords for the season.

Inspiration for lifestyle industries such as: Women’s fashion, men’s fashion, cosmetics, interior design, and graphics.

Introduction:

What does it mean to be human? As the boundaries between the digital and physical continue to blur, the need for authenticity will grow. By 2028, we will celebrate the fallible, the imperfect and the hand-hewn. Design will focus on how things feel, not simply how they look. Being human becomes a creative counterbalance—a return to empathy, tactility and imperfection. Technology will be reinterpreted through human values, transforming design into a more emotional and meaningful tool. This is not about rejecting technology but viewing it through a human lens.

Human beings are inherently complex. We are both good and bad, strong and weak, loving and hateful, peaceful and warlike. Our colour palettes reflect this spectrum of emotions, balancing fragility with strength, humour with gravitas, and vulnerability with resilience. At the same time, we must acknowledge the growing influence of technology, artificial intelligence and robotics, and the role they play in how we live and design.

The Pantone View Colour Planner is one of the most popular color books on the market. The color book is commercial, inspiring, accurate, and an excellent working tool for the Spring/Summer season.

Trend material is currently used by major companies such as Electrolux, Mercedes, Hugo Boss, Mexx, Puma, H&M, and Sony Ericsson.

The Trend Book includes:

  • Eight color stories with over 50 trend colors for the season. Commercial and practical color combinations.

  • Removable original PANTONE® color swatches 11 x 2.5 cm (double-folded) in all colors.

  • Inspiring images and text.

  • An overview poster of the season’s colors in wall poster format for a broad perspective.

  • A USB with all the book's images, allowing you to create your own mood boards.

Pantone View Colour Planner is aimed at everyone working with colors in fashion, home, electronics, cars, and more. The book showcases the season’s trend colors and has been around for over 20 years.

Pantone View Colour Planner is released twice a year, in December and July.