Trend Union Special Edit. Denim
Trend Union Special Edit. Denim is Li Edelkoort’s Denim Clinic: a radical repositioning. The book moves denim away from rough and rustic and towards the clean, tailored and almost romantic. It is a special edition — not Colors SS 28 and not Trends and Textiles.
What’s included
- Denim Clinic: a radical repositioning
- Denim as a hybrid between rural and urban, outdoors and inside
- Cleaner cuts: shirt jacket, collar, button; restoration and repair
- Special edition, not a season colour roll
Who is it for?
It is the person laying denim — garment or campaign — who needs Edelkoort’s repositioning before you write the next brief.
How to use it
Put the special on the briefing table, and use it as a shared language for denim before you lock cut and campaign.
Technical specifications
- Trend Union Special Edit. Denim, Denim Clinic
- Personally conceived by Lidewij Edelkoort
- Standalone special — not a twice-yearly season book
Frequently asked questions
Is this a season book like Colors or Trends and Textiles?
No. It is a special edition on denim. Colors and Trends and Textiles are the twice-yearly season tools.
What does Denim Clinic mean here?
Edelkoort repositions denim: stricter cloth, darker and lighter colours, clean cuts, restoration and a campaign away from the rustic.
Is it only for jeans?
No. Denim as a material outdoors and inside, including the shirt jacket, collar and button — and first-time customers at both ends of age.
