Trendhouse Youth Lifestyle A/W 2020/2021

The Trendhouse team has conducted in- depth consumer, cultural, design and colour research to inform directions across the growing youth oriented markets for autumn winter 2020/2021.   The five themes - Duality, Lucid Dreamer, Reconnection, Positech and Volatile Nature - explore the many different aspects of young people's complex needs and desires.   There are common themes across the five trends, which demonstrate core values for young people across the globe in 2020 and beyond.

In the Trendhouse ‘Youth’ book, design and lifestyle aspiration is seen through the eyes of Gen Z’s themselves rather than imposed from above.

It’s a guide and inspiration for designers and marketers seeking a design strategy that is truly relevant to this highly independent, powerful and influential generation.

After a general overview of the book is constructed around five, crucial, up-to-the-minute themes.

Issue frequency: 2 issues per year
Months of publication: 01/07