Viewpoint Colour no. 08

VIEWPOINT COLOUR and your colour strategy.

We understand the costs and the complexity of colour decisions and we want to make your colour planning easier. Our goal is to supply you with the critical and actionable colour intelligence you need so you can make more effective colour decisions. With a focus on what's really important, VIEWPOINT COLOUR will give you both a macro and local view on key colour stories, focusing on what's happening right now as well as what will be taking place three years from now.  

It's visual and inspirational!

Explore and experience the work of major photographers, designers and global colour experts. VIEWPOINT COLOUR is an aesthetically provocative, culturally relevant magazine focusing on the world of color across all product and design industries on a global basis.  

It's informative and educational! 
Turn our visual inspiration into your ideas. At VIEWPOINT COLOUR, we provide you with clear and comprehensive colour direction, market validation, insights and analysis and the psychology behind a colour trend so that we can make your colour planning easier.  

What’s in VIEWPOINT COLOUR 


Colour News & Innovation • The Design Context • Colour Forecast (12-18 month) • Colour Implementation • Visual Essay images and photographs • Colour, Material, Finish • Colour & Pattern Inspiration • Colour Meanings • Colour Future (3 years ahead)   VIEWPOINT COLOUR is a sister publication of the highly successful magazine, VIEWPOINT DESIGN.

Issue frequency: 2 issues per year
Months of publication: 06/12