Viewpoint Colour # 18

Also vailable in digital format >>>

The magazine Viewpoint Color 

With its global trend information from leading color experts, Viewpoint Color is a fantastic addition to Viewpoint Design, which is a trade magazine for product design.

Colors are the most important communication tool and has a great influence on product ideas and purchasing decisions. Did you know that 80% of our decisions are under the influence of colors?

For this reason, it is very important to incorporate colors at an early stage in the product development. The process starts with the purchase of raw materials and ends with the packaging when the product leaves the store.

Viewpoint Color gives you information and inspiration for colors within all industries. The subjects in the magazine are examples of future color trends giving you a global and local overview of the most important color developments. These subjects have the necessary background and environmental information.

Viewpoint Color gives you the possibility of making effective color decisions.

Experience the work of photographers, designers and global color experts. Viewpoint Color is a provocative, aesthetic and culturally relevant magazine that internationally focuses on the colors, regardless of your industry.

With the magazine from Viewpoint Color, you will get a clear and comprehensive color control, market valuations, insights and analysis for developing colors, so you can easily implement your color planning.

This issue of Viewpoint Color Magazine is about Legacy. As we face environmental, social, and technological shifts, the idea of ‘Legacy’ reminds us that creativity holds power: to connect and to envision worlds that honor what came before while daring to redefine what’s next.

In exploring ‘Legacy’, this issue also considers how memory, culture, and innovation intertwine. Legacy is not static, it evolves. through reinterpretation and renewal. Designers, artists, and thinkers today are challenged to build responsibly, crafting work that resonates ethically and emotionally with future generations. The colors we choose can embody values like resilience, optimism, and care, shaping how stories are remembered and retold.

CONTENTS VPC#18 LEGACY

  • PANTONE COLOUR OF THE YEAR 2026

  • CITY COLORS

  • PERSONAL IDENTITY

  • WEAVING IDENTITITES

  • KINSHIP

  • FROM LINEAGE TO LEGACY

  • HERITAGE & TRADITIONS

  • THE SKIN OF MEMORY

  • EACH ONE TEACH ONE

  • THE LANGUAGE OF LEGACY