Scout MEN 24: | Colour & Concept S/S 2024
THE SCIENCE BEHIND THE SCENES
In this new SCOUT 24: MEN report, just as we constantly evolve and update our research and past season’s design solutions, we infuse fresh ideas, methods, materials and styling for a brand new season, bursting with new possibilities. And while the pace still ebbs and flows, the desire for newness and change is heating up alongside the climate.
We’ve been challenged, we’ve been made to rethink and rebalance our lives and now it’s time to pursue our desires, let loose and live a little freer, while still responsibly. From urban city living or escapes, to coastal and rural retreats, SCOUT has everything covered.
The green planet is the source, energy, and inspiration to many of the key touchpoints in our concepts research, as is the wellness factor, with a renewed focus on fabrications. So, let’s get thinking and creating and enjoy life!