Pantone View Colour Planner #48 - S/S 2023
There are many colour cards on the market but we think ours is unique. We have chanelled all of the industrial experience of our colour group into producing an easy-to-use card that is economic in cost and economic in time with palettes merchandised into core basics and fashion highlights. This product speaks the language of colour, embracing everything from fashion to interiors, cosmetics to industry.
This product is a proven tool, simple to use with proven results. This is what you get. The key colours where we introduce each palette with four key colours, which form your merchandising base. Key + supplementary colourswhere we add two to four supplementary colours to the key colours to develop, transform and individualise the core. Harmony pages creating colour mixes and harmonies is one of the great strengths of the PantoneView Colour Planner. Product pages where we show you how product ranges can now be coloured up. Download of a complete catalogue of each and every visual image used throughout the colour trend report by story chapter and end-use, plus our renowned film about the season concerned.
DREAMING In this colour trend report
We are in an “in between” moment, where colours are working on two different levels, the virtual and the real. In our palettes we are trying to find a new relationship between the two and as a result, there is a duality of colour.
This relationship between ‘real’ and ‘unreal’ means colour is taking on new values and meanings which we never acknowledged before. Because technology is allowing us to experience a virtual universe, there is a definite, scientific influence suffusing colour right now.
For example, pastels have mutated from sweet flower stories in the past to perform as molecules and elements that help colour stories in two ways simultaneously – the more familiar, natural way that reflects the world we know but also a clean chemical way that reflects the new worlds we are dreaming about.