VIEW no. 156 - S/S 2028

Also available in digital format >>>

A professional S/S 2028 fashion and textile forecast combining colour, fabrics, runway direction, consumer insights and sustainable innovation.

VIEW no. 156 S/S 2028 is a professional forecasting resource for designers, brands, textile manufacturers, sourcing teams, retailers and product developers. It combines fashion intelligence, material research, colour direction and international runway analysis to support commercially relevant Spring/Summer 2028 collections.

Rather than treating trends as isolated visual signals, VIEW connects product design with changing consumer behaviour, textile innovation and wider market developments. This gives teams inspiration with the strategic context needed for stronger decisions.

Consumer behaviour and future fashion direction

Future collections begin with changes in how people live, buy and define value. VIEW analyses consumer attitudes, lifestyle shifts and market developments influencing womenswear, menswear, youth fashion and active categories.

This context helps teams understand why new aesthetics, materials and product ideas are gaining relevance. It supports stronger collection narratives, clearer brand positioning and more informed product planning.

Colour forecasting for coherent seasonal ranges

Colour is a central part of VIEW’s forecasting approach. Seasonal palettes, harmonies and coordinated direction help teams build relevant ranges and connect products into a recognisable S/S 2028 story.

The research informs apparel, accessories, textiles, trims and merchandising. By linking colour to materials and design themes, the report supports palettes that work across categories rather than as isolated shade selections.

Fibres, fabrics and textile innovation

VIEW provides in-depth coverage of fibres, yarns, fabrics, trims, surfaces and emerging material developments. Reports on texture, construction, finish and application help designers and buyers understand how textile ideas can translate into finished products.

The material research supports sourcing and creative development across lightweight summer fabrics, knit structures, performance materials, tailoring, shirting, denim and more experimental surfaces.

Runway analysis translated into product opportunities

International runway reports highlight influential silhouettes, styling ideas, garment details and design messages from leading fashion capitals. VIEW filters these signals through a professional product-development lens.

Womenswear, menswear, knitwear, tailoring, shirting, sportswear, athleisure and denim are considered within one connected fashion landscape, helping teams identify broader movements and category-specific opportunities.

Sustainability as part of product strategy

Sustainable and ethical development is integrated into VIEW’s textile perspective. Material choices, production approaches and responsible innovation are considered alongside aesthetics and market relevance.

This gives teams a more complete basis for decisions and makes sustainability part of material selection, product value and future positioning rather than a separate design topic.

A practical tool across the fashion value chain

VIEW no. 156 supports concept development, fabric sourcing, colour planning, range building, buying, merchandising and communication. Designers gain creative direction; textile teams gain material intelligence; buyers and retailers receive context for future priorities.

The premium print edition provides a focused studio reference, while digital access enables flexible consultation and sharing across teams and locations.

VIEW no. 156 S/S 2028 combines fashion forecasting, textile intelligence and consumer insight in one professional resource for collections that are visually relevant, materially informed and commercially prepared.

Key Features

  • Professional fashion and textile forecasting for S/S 2028

  • Consumer behaviour, lifestyle and market intelligence

  • Seasonal colour forecasting and coordinated palettes

  • Fibre, yarn, fabric, trim and material innovation research

  • International runway analysis and silhouette direction

  • Womenswear, menswear, knitwear, tailoring and shirting coverage

  • Sportswear, athleisure, youth fashion and denim insights

  • Sustainable and ethical product-development perspective

  • Support for design, sourcing, buying and merchandising

  • Premium print edition with digital access