Trendhouse Youth Lifestyle 2022
In the Trendhouse ‘Youth’ book, design and lifestyle aspiration is seen through the eyes of Gen Z’s themselves rather than imposed from above. It’s a guide and inspiration for designers and marketers seeking a design strategy that is truly relevant to this highly independent, powerful and influential generation. After a general overview, the book is constructed around five, crucial, up-to-the-minute themes. Each theme is broken down accordingly
- 01 Synopsis: Introducing the theme and highlighting the reason why this story is important to designers and marketers.
- 02 Influences: Lifestyle trends and news pieces that support and inspire our story
- 03 Look and Feel: Lifestyle trends and news pieces that support and inspire our story
- 04 Colour and colour combinations: The core palettes for each story. Colour combinations are then featured within the product categories that follow.
- 05 Materials & Textures: The look and feel of textiles and base materials around which to build your story.
- 06 Details and Trims: All the final touches with which to not only complete but also bring added value to the look.
- 07 Graphic directions: Everything from prints and typographies to packaging and graphics.
- 08 The Looks: Our overview of how our design philosophies can be built through into fashion looks.
- 09 Product Development: Taking our concepts into stationary, tech, beauty, interiors and spaces that will appeal to the current Youth market.