Scout CASUAL + YOUTH | Colour & Concept S/S 2024
SCOUT unlocks the BIG picture MACRO CODES to envisage the thinking and research behind the overall vision of the season. Use these as starting points for further research and design development. The messages are loud and clear: replenish and cherish, remake and remodel, solitude or wonderment, virtual and experimental. SCOUT has everything covered to make your research, products and life the best it can be.
In this new SCOUT 24: CASUAL + YOUTH report, just as we constantly evolve and update our research and past seasons’ design solutions, we infuse fresh ideas, methods, materials and styling for a brand new season, bursting with new possibilities. And while the pace still ebbs and flows, the desire for newness and change is heating up alongside the climate. We’ve been challenged, we’ve been made to rethink and rebalance our lives and now it’s time to pursue our desires, let loose and live a little freer, while still responsibly. The blue planet is the source, energy, and inspiration to many of the key touchpoints in our concepts research, as is the wellness factor with a renewed focus on fabrications. So, let’s get thinking and creating and enjoy life!