Pantone® View Colour Planner # 49 - A|W 23/24

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There are many colour cards on the market but we think ours is unique. We have chanelled all of the industrial experience of our colour group into producing an easy-to-use card that is economic in cost and economic in time with palettes merchandised into core basics and fashion highlights. This product speaks the language of colour, embracing everything from fashion to interiors, cosmetics to industry.

This product is a proven tool, simple to use with proven results. This is what you get. The key colours where we introduce each palette with four key colours, which form your merchandising base. Key + supplementary colourswhere we add two to four supplementary colours to the key colours to develop, transform and individualise the core. Harmony pages creating colour mixes and harmonies is one of the great strengths of the PantoneView Colour Planner. Product pages where we show you how product ranges can now be coloured up. Download of a complete catalogue of each and every visual image used throughout the colour trend report by story chapter and end-use, plus our renowned film about the season concerned



It feels as if colour is pulling in several directions at once: from the chaotic, to the ultra-calm, to somewhere in the middle. This provides us with three areas in which to explore colour for AW23/24. In the first area, we have colours that celebrate newfound freedoms. This is extreme colour where we see hues clashing and mixing in new ways: hot and cold, the sweet with the sour.  Established brights journey into new frontiers, taking on sharp and citric qualities. 

The second area brings together colours that comfort and provide a calm space, where we connect with nature from the ground up, through shades of fungi, moss, and rock. There is a raw edge to this family. Gone are the sophisticated camel and neutral shades from previous seasons. Now we see a less polished, more earthy family coming through. 

The third area is the space in between. This is a place of flux and hybridisation where calm meets chaos and hues flow from one area to the next. It is an amorphous range and is important because it balances tension caused by our very polarised palette, providing cohesion between the old and the new.