A + A Life in Color - A/W 2024/25 (25.1)

Life in Color is about the way color impacts and informs everything we touch, see or use. A specific shade can spark desire for a simple notebook, make a lipstick become a personal fetish or bring newness to a classic blazer.

At a moment in time where we are caught between socio-economic turmoil, humanitarian crises and environmental urgency, color vacillates between escape in the form of fantasy expression and providing real solutions with eco-friendly vegetal dyes and unbleached neutrals.

This season balances optimism with pragmatism; dreams of a better future view with real-world facts. But in turbulent times, a dose of fantasy is more than just an escape; it offers the brain and spirit a respite, a breathing space that allows for new solutions or profound insights.