Vision 2022 - EXPAND YOUR PERSPECTIVE
Just as so many other areas in our lives, envisioning the future is something that has profoundly changed. The future no longer shows itself gradually, but comes in shocks and jumps. On the one hand, we live in a golden age with less poverty and a rising standard of living for people in upcoming economies; on the other hand, many of today's developments can disrupt the future. We often assume that the future will be a continuation of the present, but as history shows, the future can take a different path.
ABOUT VISION 2022
Trend forecast book Vision 2022 offers a clear and well-organised overview of world wide cultural, technological, economic and social developments. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy.
Research into long term global developments (5-10 years) is the foundation of the Vision book. What is currently happening in the world affects people’s thoughts and values and therefore what kind of products will be needed in the future. The colours and materials are directly related to the research in this book, these are the aesthetics that are relevant today and tomorrow.
- Clear trend research and consumer insight
- Four key drivers of change
- Gan overview of global, technological, environmental and social developments
- Strategic and retail concepts
- Design directions in key product groups
- Innovative materials swatches
- Key colour swatches
- Total of 285 pages