Trend Union Colours SS 25 - CANDY CULTURE

Trend Union Trends & Colors - Sweet spring / sweet summer 2025

In an unexpected mood that transports us back to insouciant days to get in touch with our inner child, we suddenly crave candy for a sweet spring and an even sweeter summer. Now that sugar has officially been banned from our lifestyle, we seem to desire it even more, and candy stores, chocolate bars and patisserie pavilions are popping up in city centres, village squares and airport lounges. They are decorated with folie and fanfare, executed in elaborate materials, gaudy tones and metallic ribbons, and with marshmallow pompoms in multicoloured sweet style. The forbidden fruits are irresistible and forcefully draw our innocence to the fore, a trip down memory lane, paved with a rainbow of glorious candies. Savouring childhood corresponds to our need for eating candy, relishing liquorice and hamstering chocolates. Moments of oomph in a world of anguish, fencing off the fear we have of war, climate abuse and the encroaching loss of self, when the bots take over. The scandalous behaviour of our politicians paves the way to feel as irresponsible as a teenager, also voicing our opinions in strong language with hardcore activism.

The recent appeal of young actresses, playing queer and queen, explains the need the public feels to reconnect with historic times. And the way people embrace outsider art translates an urge for essential creative expressions that haven’t yet gone to school. Design and fashion turn to fantasy and narration in order to cope, and scenarios from our infancy seem to strike a powerful chord, leading general culture to a period of naïve images and ingredients, so as to appease our mental make-up. The youthful energy will heal our soul while we lick our wounds of the losses we auto-engineer as a rare and sentient species. The need for the naïve and the mawkish quest for the colourful suggest a range of myriad hues from the palest gooey pastels to sugared florals via the tang of hard candy, while gummy bears are proud of their transparent gloopy character. The tints work together in squeaky harmonies just as allsorts play the game and perfectly associate themselves with graphic black and white. Japanese sweets project cute colours with eye candy clothes as a result, and reds stand for the ongoing addiction to stories of love.

Only some candy has the gift for providing essential neutrals, as found in pebbleish liquorice and universal nougat, both responsible for elegant summer clothes that celebrate the comeback of formal fashion. Even more chic and stylish are the darkest ranges of réglisse black and chocolate brown, chosen for their presence in immense renderings of the spring suit and the summer dress. Adorable shoes are part of this candy craze and continue a discourse of blown-up proportions and viscous materials, giving the silhouettes a distinct Minnie Mouse allure.

With this trend book, you will get a specific, commercial and unique insight into the newest season SS 2025.

This trend book is a tool that is particularly popular within many trend-setting design companies, as it offers artistic and abstract inspiration - which therefore also gives new results in your designs.