Bloom no. 24 - Earth matters

This century is bringing a moment of reflection and radical change, making up for a century of abuse, greed and violence. For the first time, a post fossil society is emerging, giving humankind some hope and faith in the future. Resetting attitudes and mentalities towards having more respect for the earth and each other. Therefore design will mine conceptual matter, taking inspiration from the earth and trying to give back its beauty and strength, restoring her self-respect and reflecting on the huge gift this planet was, and still will be for us humans.

A wealth of ideas will sprout from the earth, analysing all her entrails and components, to be transformed into dimensional textiles and earthbound colours. In this issue of Bloom, we explore artisans and scrutinise artists, visit farms and look at new ingredients such as banana fibre and old recipes including paper and felt. Bloom will continue to promote new ways of coping with sustainability and respect for our planet.

Our entente with nature will be re-written and re-invented; we will try to live together in a more harmonious way, giving and taking, and caring for one another. A more intimate and intuitive relationship will be the result, based on primitive emotions, ancient rituals and archaic systems, re-inventing animism.

Bloom - A horti-cultural view by Li Edelkoort


Bloom is an extraordinary magazine full of design inspiration from areas like botany, floristry, gardening, landscaping and decoration as well as their connection with science, art, zeitgeist and lifestyle.

Exclusive articles and formidable photo spreads mediate not just suggestions for creative work with plants, blossoms and fruits but at the same time also for innovative design concepts in the fields of fashion, interior, packaging, graphic design, cosmetics, catering, accommodation, food & drink and much more.

By this Bloom proves to be a comprehensive source of inspiration for plant breeders and gardeners, florists and decorators, but also for bionic, biologic and ecologic influenced design concepts in all fields of modern industry, consumer goods and services.

22,5 x 28,5 cm, 156 pages, soft cover, text in English