Vision 2024 - Physical book
How do you want to shape the future?
Vision 2024 starts with the question “How as individuals do we wish to positively influence our future direction?” We all have an influence on how the future evolves. The starting point could be the firm belief that it is possible to shape the future while remaining mindful of what truly matters and will add value to humanity and the world.
To prepare for the future, we need to shape it, envisage possible scenario’s and plan the path based on our values whilst being in constant connection with the present. The future is uncertain and change is a given. It is up to us to take up the challenge and learn to navigate with our values, to transform the future. The focus for the future is the betterment of society, and quality of life for all, including the natural world.
About Vision 2024
Trend forecast book Vision 2024 offers a clear and well-organised overview of world wide cultural, technological, economic and social developments. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy.
Research into long term global developments (5-10 years) is the foundation of the Vision content. What is currently happening in the world affects people’s thoughts and values and therefore what kind of products will be needed in the future. The colours and materials are directly related to the research in this book, these are the aesthetics that are relevant today and tomorrow.
- Clear trend research and consumer insight
- Global, technological, environmental and social developments
- Strategic concepts
- Design directions
- Innovative material swatches
- Colour swatches